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master craftsman

In the world of artistry, certain individuals possess an innate fervor that propels them to create works of unparalleled beauty and significance. Dean Fredrick, a luminary in the realm of jewelry design, is one such individual whose journey has been guided by an unwavering passion for his craft. His story is one of dedication, innovation, and a deep-seated love for the art of transforming precious materials into wearable masterpieces.

a spark ignites

Dean’s journey into the realm of jewelry design began as a spark during his high school years in Houston. His raw talent was illuminated by the discerning eye of an art teacher who recognized his potential and encouraged him to delve into the world of jewelry making. This initial encounter set the stage for a lifelong passion that would blossom into a remarkable career.

the gemological odyssey

Equipped with an insatiable curiosity and a thirst for knowledge, Dean pursued formal education in gemology at the prestigious Gemological Institute of America (GIA). Here, his passion for uncovering the secrets held within precious stones deepened, and his expertise flourished. Dean’s commitment to learning and honing his craft allowed him to become a Graduate Gemologist, a distinction that would define his career trajectory.

from lab to limelight

Dean’s journey took him from the laboratories of New York to the dazzling industry of Los Angeles, where he honed his skills and refined his unique style under the guidance of renowned designers. The transition from evaluating diamonds to crafting jewelry pieces allowed his passion to take on new dimensions. In 1999, Dean embraced his creative calling and launched his own jewelry line, marking a pivotal moment in his artistic evolution.

celebrities as canvases

Dean’s designs didn’t merely catch the eye of the discerning; they also adorned the likes of celebrities like Celine Dion, Halle Berry, Marisa Tomei, and Paula Abdul. His creations transcended the boundaries of mere accessories, becoming expressions of individuality and style for these icons. Dean’s passion for crafting jewelry took on a new dimension as his pieces graced the red carpets and stages of the world.

the homecoming

In 2004, Dean made a poignant return to his Texan roots, establishing his presence in Austin before ultimately finding his creative sanctuary in New Braunfels. Here, amidst the rich history and artistic community, Dean’s passion for jewelry design found a nurturing home. The serene backdrop of New Braunfels became the canvas upon which Dean’s artistic visions would flourish.

a legacy of passion

Dean Fredrick’s passion for jewelry design is more than a profession—it is a calling that has shaped his life’s work. His personal studio in New Braunfels stands as a testament to this enduring commitment. Within its walls, the tools of his trade become instruments of artistry, and gemstones are transformed into expressions of beauty and emotion.

Dean’s journey—from a high school discovery to a celebrated jewelry designer—exemplifies the transformative power of unwavering passion. With every stroke of his design, every meticulously chosen gemstone, and every piece that emerges from his studio, Dean invites us to witness the brilliance that can only be ignited by a true and abiding love for the art of jewelry design.

i work by appointment only to guarantee the attention you need for custom jewelry.




Step into the World of Custom Jewelry with Dean Fredrick

Your journey begins by securing your spot through an online booking or a simple call to the studio. Dean is all about personalized attention, which is why he works by appointment only. This time is dedicated to relaxed discussions about your desires and Dean’s offerings. It’s the moment to see if you’re a perfect match.
If you’re ready to proceed, you and Dean will collaborate to craft a design plan. He’ll provide you with a price estimate and a timeline for your unique creation. Moving forward, a deposit seals the deal – half of the quoted price gets the wheels turning. The final balance is only due when your creation is ready for its grand reveal.



Crafting Dreams into Designs

For any final design touches, a second consultation may be scheduled as per your needs. If your vision calls for special diamonds or gemstones, Dean can either source them for you or guide you in sourcing the finest stones.
Next, you’ll receive CAD renderings via email – a sneak peek at your design’s blueprint. This is your chance to chat about any tweaks before giving the green light. Once you’re thrilled with the plan, Dean takes over to bring your vision to life.



The Artistry Takes Shape

Patience meets creativity as Dean dives into crafting your jewelry. Every piece is a custom creation, and timeframes vary based on complexity and orders ahead. Whether a few weeks or a month, Dean will provide an estimated completion date.
Craftsmanship takes time. From metal casting and stone setting to hand engraving and the final polish, each step is an art form in itself.


pick up

Your Moment of Brilliance

When your creation is ready, it’s time for its moment in the spotlight. Professional photography captures its essence, giving you an intimate look on our website.
We’ll reach out to let you know your piece is ready for pick up. The remaining balance is settled, and you collect your extraordinary custom creation. It’s more than jewelry; it’s a piece of locally crafted artistry, as unique as its owner. (And yes, we’ll even honor you by naming it on our website!)


frequently asked questions

Is this a jewelry store?

No, Dean Fredrick is not a retail jewelry store. Everything Dean creates is custom. We’re a custom jewelry studio that works with clients to create unique pieces. No molds are used to create our jewelry, and we keep no ready-made stock on hand. No salesmen in suits. No mass produced jewelry. No BS.

This stuff looks expensive. Can I afford it?

Everything is custom. That’s the best part. And like anything that’s custom, the cost is determined by your preferences. In other words, the more precious metal and gemstones you incorporate, the more the piece will likely cost. That said, Dean can work with you to create a beautiful and high quality piece within almost any reasonable budget. Don’t be afraid to ask.

Can you melt down my gold to create new jewelry?

While Dean can incorporate your gemstones or diamonds, he does not like to “melt down” or repurpose existing gold or platinum jewelry to create his jewelry. There are a few reasons for this. Primarily, we can’t be sure of the quality/soundness of outside metals. It’s difficult to guarantee a new piece when we are unfamiliar with the alloys used, etc. Also, melting down metals does not tend to “save money” as one might expect. In fact, it adds more time and work to the creation of new jewelry, adding to the cost. Dean tends to recommend that sentimental pieces are best kept “as is” or given to a jeweler who specializes in jewelry alteration.

Can I have my jewelry insured?

Yes, definitely! And we suggest you do. We’ll offer you a jewelry appraisal for any piece that Dean creates. You can give this to your insurance company or take out special jewelry insurance to cover any loss or damage. Please note, we do not appraise any outside jewelry.  Check out Jewelers Mutual if you don’t already have an insurance company.

Can I have something to drink?

Please, we’ll join you. We’ve got Lone Star Beer, Topo Chico and a pretty nice full bar. (We usually have gummy bears too. That’s just how we roll.)

Can I return my jewelry?

No refunds. Because every piece is custom designed, once it’s agreed on – all sales are final. Workmanship is guaranteed. If you lose any stones or have any issues with your piece, contact Dean, and we’ll work to make sure you’re always happy with your jewelry.

“Like I tell most of my clients, less is more but more is pretty badass”

– Dean Fredrick